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How to Make Your DVD Auction Pages Sell!
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From: Brent Crouch
Wednesday, 7:15 p.m. |
Hello Friend,
Why is it that two different auctions will list the same exact DVD in the same exact condition, but the winning bid of one auction will be twice as much as the winning bid of the other? It all has to do with presentation.
If you were going to make an electronics purchase, would you want to make your purchase from someone's garage or would you want to buy it from a knowledgeable salesperson? Chances are you'd rather buy from a professional. The same can be said for bidders looking to buy DVDs on eBay. They'd rather buy from a professional than from someone selling DVDs out of a garage.
Now don't get me wrong. There is nothing wrong with storing DVDs in a garage and shipping them from your home. However, your auction pages should be as professional as if you were running a huge DVD conglomerate with rented warehouse space and the works. In other words, you need to create the right impression.
There are three key ingredients for creating auction pages that sell - the item description, the auction images and the auction template. Without these key ingredients, you aren't maximizing the potential of your eBay sales.
First let's talk about the auction description. Just for those of you who were wondering, the name of a DVD and the year it was released does not constitute an acceptable auction description. You need to have a synopsis of what the DVD is about, how many minutes the DVD is, and any special features the DVD may have. If your starting bid is well below the retail value of the DVD, state that in the auction description too.
The more you tell people about the item up for auction, the more likely they'll be to bid on it. That being said, proofread your auction before you post it. Nothing looks as unprofessional as an auction page filled with typos and grammatical errors.
While the item description definitely plays an important role in the success of an auction, the images are just as vital. You want at least one great image to upload to your auction - preferably the cover of the DVD. If possible, get an image of the back cover and screen shots from the DVD if possible. As they say, a picture speaks a thousand words.
The third critical element of a successful auction is the auction template. You can have the best description and the greatest images, and if they're all flung up on the auction page in a mishap manner, no one is going to be impressed. Make sure your auction template is professional and makes a great impression. After all, perception is everything and if eBay bidders perceive you as a top-notch eBay seller, that is what you'll become.
If you have any questions, please email me at support@jillianentertainment.com.
Sincerely,
Brent Crouch
http://www.JillianEntertainment.com
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