Jillian Entertainment CD & DVD Wholesale Directory » Ebay http://www.jillianentertainment.com/support Dvd and CD Business Support Wed, 28 Apr 2010 02:45:04 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Refining Your Sales Techniques On eBay http://www.jillianentertainment.com/support/2008/11/refining-your-sales-techniques-on-ebay/ http://www.jillianentertainment.com/support/2008/11/refining-your-sales-techniques-on-ebay/#comments Tue, 11 Nov 2008 01:45:00 +0000 Brent Crouch http://www.jillianentertainment.com/support/?p=87 When most people start their first eBay based business, they don't realize how profitable it can be if they really apply themselves. They start out thinking about supplementing their income only to realize in a few short months that they can turn their business into a full time job. Once you've gotten the basics of running your first ever eBay business down, you can start to think about refining your sales techniques in hopes of growing your business even further. Here are a few basic things you can do to push your eBay based business to the next level.

One of the big mistakes that many people make right out of the gate with their eBay based business is that they try to do too much too soon. While it is a proven business fact that the more you offer and the bigger you seem, the better your business will likely do, if you can't handle having 20 outstanding orders at once, what makes you think you can handle 200? By starting slow out of the gate and getting your feet wet, you are preparing yourself for future growth and arming yourself with the knowledge you need to get bigger and better in only a few months time.

No matter how prepared you are to take on the world of business, you are bound to make a few mistakes along the way. It could be an error in the way you dealt with a costumer complaint or it could be a bad choice you made in picking the distributor. No matter what your mistakes are, keep a log of them so you can be sure that you won't repeat them. A mistake is nothing to be ashamed of as a small business owner. The problem starts when you make the same mistake over and over again without learning from it.

After the first few months of business, you are bound to see some trends that are working and some that aren't Maybe you wrote some product descriptions in a certain way and those products are outselling the rest of your inventory two to one. The first rule of small business success is copying what works and applying it to the rest of your business. Maybe you had a shipping discount sale and your business spiked enough so that you made even more money even though you were paying for more shipping yourself. Keep a diary of sales gimmicks, pitches and things you've tried and don't be afraid to try new things.

Finally, they say that imitation is the sincerest form of flattery, and that couldn't be any more true than it is in the world of business. See what your competitors are doing as far as sales gimmicks and business models and if you run into something that sounds like it could work for you, try it. No one can copyright a sales platform, so as long as you don't copy catchphrases, you'll be within your legal rights. The world of business is cutthroat and only the strong survive, so don't be scared to copy what is working for other people.


]]> http://www.jillianentertainment.com/support/2008/11/refining-your-sales-techniques-on-ebay/feed/ 0 Picking the Perfect eBay User ID For Your eBay Store Dvd Business http://www.jillianentertainment.com/support/2008/11/picking-the-perfect-ebay-user-id-for-your-ebay-store-dvd-business/ http://www.jillianentertainment.com/support/2008/11/picking-the-perfect-ebay-user-id-for-your-ebay-store-dvd-business/#comments Tue, 11 Nov 2008 01:23:21 +0000 Brent Crouch http://www.jillianentertainment.com/support/?p=83 When it comes to starting your own business, nothing is more powerful than word of mouth, or in the Internet generation, word of email! Having people email each other and spread the word about what a great shopping experience they had at your wholesale DVD store on eBay is probably the strongest vote of confidence you can get, but if you’ve chosen the wrong eBay user ID, all of that good will can be for naught. Many people end up using their pre-established eBay user ID that they chose when they were just regular eBay users. This can be a terrible choice if your eBay user ID is unprofessional sounding or even profane. Your eBay user ID is your calling card and the way that most users are going to remember you and your online business. Let’s take a look at a few different ways you can go with your all important eBay user ID.

Most new business owners on eBay choose to go with the cutesy user name. A cute user name communicates a level of comfort and warmth that is important to many users. The first thing that most shoppers want to feel when they visit your eBay store is a sense of belonging and closeness. You must be careful with the cutesy user name, however. If your user ID reflects an inside joke that you and your family understand but no one else does, it can alienate new visitors. You also need to draw a line at being overly cutesy so that your ID appears to be unprofessional. If you want to go in a cutesy direction but you can’t think of one, try browsing around and seeing what names others have chosen.

The most obvious choice for an eBay storeowner is a salesy user ID. A salesy user ID clearly communicates to your costumer base that you are here with a purpose and a goal and that even though your business is on eBay, you are reputable and trustworthy. The big obstacle you need to watch out for is sounding too cold or maybe even greedy with your user ID. You are here to conduct business but you still need to convey a degree of warmth and welcoming above all else.

Some users choose a user ID that rhymes or is a play on words simply because it would be easy to remember, and nothing is more important to the small business owner than being remembered. Your business will live or die on repeat business, and if you can think of a catchy user ID that will stick in people’s minds, then you probably want to go for that, even if it has nothing to do with what you sell.

Finally, you can’t go wrong with an honest eBay user ID. Using one that accurately reflects what your store does without irresponsible hype is good business and it clearly communicates who you are, what you are doing here and what your customers can expect from doing business with you.


]]> http://www.jillianentertainment.com/support/2008/11/picking-the-perfect-ebay-user-id-for-your-ebay-store-dvd-business/feed/ 0 eBay Fees Decrease..or Increase? Which is it? http://www.jillianentertainment.com/support/2008/03/32/ http://www.jillianentertainment.com/support/2008/03/32/#comments Sat, 29 Mar 2008 20:24:29 +0000 Brent Crouch http://www.jillianentertainment.com/support/?p=32 Hello Friend,

I've got good news and some bad news.

*** Lets start with the GOOD NEWS!

Most of you know by now that eBay cut CD and DVD sellers
a break in February. They have significantly cut the insertion
fees for sellers listing Books, Music, DVDs, and
Video Games.

If you are listing your items with a starting bid of 99 cents, then
you will see your insertion fees cut in half.

Read more about the cut at this link.
Click Here to Read More...

*** Now there is the BAD NEWS!

eBay increased the Final Value Fee. So now it cost you more
to sell an item than ever before.

For most of us, the amount we save on insertion fees, will
be used to pay the higher FVF. From what I have seen
so far, this new fee structure has been revenue neutral for me.

Read more about the cut at this link.
Click Here to Read More...

*** Now don't forget about the BEST NEWS!

eBay no longer charges for a gallery image. This is huge news!
I've tested adding gallery images to my dvd auctions and they
do provide a significant increase in sales. The problem before was
the extra 35 cents per auction more than offset the increase in
sales.

Now that gallery images are free, most of us should see an
increase of 15 - 20% in our sell through rate.

So by all means, start using the free gallery images. My testing
shows they will only help you.

Read more about the cut at this link.
Click Here to Read More...

Good Luck with your business,

Brent Crouch

http://www.JillianEntertainment.com

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